Prashanto Kumar Das, the founder of Esta Global, began his journey in the digital space at just 18, working as a web consultant for clients in Australia and New Zealand. This early experience gave him a unique understanding of the global digital ecosystem, allowing him to master the fundamentals of digital marketing, e-commerce, and brand strategy long before they became buzzwords in the Indian business landscape.
In 2014, Prashanto made a game-changing decision. On April 15, he launched Esta Global—not to continue serving foreign markets, but to help Indian businesses unlock the power of digital transformation. While many believed that success was only achievable internationally, Prashanto envisioned India’s rise as a digital powerhouse. He saw the untapped potential in Indian entrepreneurs and believed the country would soon match the technological standards of the U.S., Australia, and beyond.
Today, with over 300 successful projects under its belt, Esta Global is one of India’s leading digital growth agencies. The company provides end-to-end digital solutions, covering everything from:
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Brand Development & Positioning
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Digital Marketing Strategy
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Search Engine Optimization (SEO)
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Social Media Marketing (SMM)
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Performance Marketing & Analytics
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Customer Relationship Management (CRM)
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Enterprise Resource Planning (ERP) Systems
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Web & App Development
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Business Growth Consulting
What sets Esta Global apart is its holistic, 360-degree approach. Unlike agencies that specialize in one narrow area, Prashanto built Esta Global to be a full-service partner that helps brands grow sustainably and strategically—across platforms, touchpoints, and customer journeys.
A team of 45+ digital professionals from across India now forms the backbone of Esta Global. Each team member brings expertise in their niche, whether it’s campaign design, copywriting, ad targeting, user behavior analysis, or brand storytelling.
Prashanto’s deep knowledge of digital branding stems from years of hands-on experience. He understands that branding today isn’t just about logos and taglines—it’s about consistent experiences, emotional connections, and digital storytelling. His branding philosophy revolves around positioning a business as an authority, building trust, and delivering value at every customer interaction.
But building a domestic clientele wasn’t easy. Early on, many Indian businesses were hesitant to invest in digital marketing, still relying on traditional advertising. For nearly five years, Prashanto focused on educating the market—demonstrating how digital strategies could increase reach, improve ROI, and give businesses a competitive edge.
His efforts bore fruit. Today, Esta Global boasts a client retention rate of over 85%, a testament to its results-driven approach and long-term partnerships.
From website optimization and funnel design to brand psychology and consumer behavior, Prashanto has become a respected voice in the digital marketing space. He’s often sought after for his insights on how businesses can transition from offline models to thriving online ecosystems.
At the core of his journey is a powerful belief:
“If you deliver what the client truly needs, success will follow you—no shortcuts, no gimmicks.”
With this principle guiding him, Prashanto Kumar Das continues to lead Esta Global as a trusted ally for businesses looking to scale, adapt, and lead in the digital age.
