.png)
Samyog Living is redefining how Indian consumers engage with buying handcrafted solid wood furniture for home—by making traditional artistry accessible and affordable. While most onlinefurniture brands follow global trends, Samyog Living celebrates India’s cultural richness through timeless designs rooted in heritage and crafted with conscience.
A Purpose-Driven
Beginning
The brand was founded by Yogesh Rajpurohit, whose passion for Indian craft led him to
question why globally exported, handmade furniture pieces labeled "Made in India" were so hard
to find within India itself. A trip abroad sparked the idea: to bridge this gap
by creating handcrafted products locally accessible for consumers—and making
them available to Indian homes at fair prices.
Unable to convince existing exporters to serve the
domestic market, Yogesh established his own manufacturing unit, setting the
foundation for Samyog Living in
2024.
Tradition Meets Today’s
Homes
Operating from Jodhpur, Rajasthan—an artisanal hub—the
brand offers furniture and décor items made from wood, metal, terracotta, cane,
glass, and innovative materials like Genuine
Leather. Each piece is thoughtfully designed to blend cultural aesthetics
with modern-day functionality.
“We’re not just building furniture—we’re preserving
heritage,” says Yogesh. “Every design is a tribute to India’s forgotten crafts,
reimagined for the homes of today.”
New Sustainable Line for
Restaurants & Cafés
Samyog Living recently expanded into commercial spaces
with a new line of eco-friendly furniture
for restaurants and cafés. Designed for functionality and ambience, these
pieces are crafted using responsibly
sourced wood, low-emission finishes,
and recycled materials—reflecting
the brand’s continued focus on sustainability.
“Our artisans bring more than skill—they bring soul to
every space,” Yogesh shares.
Affordable Luxury,
Crafted Responsibly
Despite the high-end craftsmanship, Samyog Living
remains committed to affordability. By working directly with artisans and
controlling the production process in-house, the brand keeps prices competitive
without compromising on quality.
From modest beginnings with ₹5 lakhs in early quarterly
sales, Samyog now ships over 700 pieces
monthly and clocks revenues over ₹1
crore per month. Its footprint is growing not just across India but also
internationally—in markets like the US,
UK, Europe, and Canada.
Behind Every Piece: A
Community of Artisans
One of the brand’s biggest challenges early on was
reviving interest among artisans who had left traditional crafts due to low pay
and dwindling demand. Yogesh personally sought out families with generational
skills and offered them more than just employment—housing, education, healthcare, and dignity.
Today, over 90
people, including 60 artisans,
form the heart of Samyog Living. “Our artisans aren’t just employees—they’re
the essence of everything we do,” says Yogesh.
Designed for Real Living
Whether it’s a carved corner table with hidden storage
or a wall shelf that doubles as art, Samyog’s products are both functional and beautiful. Every item
undergoes strict quality checks, ensuring the finest craftsmanship and
attention to detail before it reaches a customer’s home.
Looking Forward
Still bootstrapped
and proudly independent, Samyog Living has plans to expand its furniture
lines with more solid wood offerings,
and even step into natural, eco-friendly
fashion using organic materials like cotton
and plant-based silk.
Even as growth accelerates, the brand remains focused
on digital-first retail, aiming to
become the top online destination for sustainable, heritage-inspired design.
More Than Just Furniture
At its core, Samyog Living is more than a home furniture
brand. It is a movement—toward
conscious living, cultural preservation, and ethical production. In every
handcrafted piece lies a story of revival, resilience, and responsible
design—bringing India’s artistic soul from its villages to villas around the
world.
