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Mumbai, August 13 – In a heartfelt demonstration of its commitment to community well-being, DR.Rashel, a leading skincare and personal care brand, partnered with the Social Responsibility Forum of NMIMS-SPPSPTM – Kshamta SRF – to host KARUNA, a large-scale blood donation drive at Mithibai College, Vile Parle East.
The initiative brought together students, faculty, and staff
in an inspiring show of solidarity, all working toward one goal — saving lives
through the simple yet powerful act of donating blood. The drive was meticulously
planned and executed under the leadership of Kshamta SRF’s core team, with
DR.Rashel as the proud sponsor and collaborator.
Speaking about the brand’s involvement, Pravin Bera,
Co-founder of DR.Rashel, said:
At DR.Rashel, we believe beauty is not just skin deep — it’s
about caring for people and contributing to the well-being of the community.
KARUNA gave us a platform to extend that philosophy beyond skincare and into
lifesaving action.”
The event embodied DR.Rashel’s philosophy that beauty and care
go hand in hand with compassion. By providing essential resources, logistical
support, and awareness outreach, the brand helped mobilize donors and create an
environment of trust and purpose.
Devji Hathiyani, Co-founder of DR.Rashel, added:
“Corporate social responsibility is an integral part of our
journey. Supporting blood donation drives like KARUNA allows us to channel our
brand’s reach and resources into causes that have a direct and meaningful
impact on society.”
With enthusiastic participation, every unit of blood
collected represented not just the gift of life but also the shared spirit of
empathy and unity. The event served as a powerful reminder that small
individual contributions can lead to significant change.
Through initiatives like KARUNA, DR.Rashel continues to
reinforce its commitment to wellness — both through its dermatologically
tested, high-quality skincare solutions and through community-driven programs
that inspire action.
About DR.Rashel
Founded by Pravin Bera and Devji Hathiyani, DR.Rashel
is a leading Indian skincare and personal care brand renowned for its
high-quality, dermatologically tested products. The brand offers an extensive
range of skincare, haircare, and body care solutions, formulated with a blend
of natural extracts and advanced scientific research.
